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I created a brand identity for The Museum of Ilusions that propels viewers into the world of illusions and the creative forms present in the musueum. The logo takes the visual language of optical illusions and implements a dynamic energy that communicates their magical wonders.
The identity is flexible in that the illustrative form can change in size, rotation, etc to better serve the medium while still remaining consistent with the brand while keeping the design fresh and exciting like an optical illusion.
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