FORK IT FORWARD

Campaign IdentiTy

Brand Design 

Spring 2020

I created a brand identity for a  non-profit originally called Food Forward but with my redesign is known as Fork it Forward. The logo takes the visual language of of forks and produce to communicate the purpose of the non-profit.

Fork it Forward fights hunger and prevents food waste by rescuing fresh surplus produce,      connecting this abundance with people in need     and inspiring others to do the same.

 

Fork it Forward collect fresh fruits and vegetables that would normally go to waste from backyard fruit trees, public orchards, farmers markets, and the down-town Los Angeles Wholesale Produce Market. One hundred percent of the produce we recover is donated to hunger relief agencies across eight counties in Southern California.